Recent Profile Articles

Stories to inspire you.

Natalie Novak, Founder and CEO of Grand Rapids-based KPS Essentials, began her journey into the realm of skincare in 1987 after discovering some unfavorable ingredients found in some high-end cosmetics. Through years of research and hands-on experience as a certified aesthetician in start-up day spas and physician-led spas, Novak developed a line of skincare that she says is not only effective but also safe for your skin. We sat down with her to learn more!

A bestselling author, speaker and business leader, Lindsay MacMillan grew up in Kalamazoo before going on to graduate magna cum laude from Dartmouth College and started her career on Wall Street, becoming a Vice President at Goldman Sachs at 28.

When you walk into the offices of Cynthia Kay and Company Media Production, you're immediately greeted by a wall of well-deserved accolades and mementos of work spanning across 35 years, from small local businesses and nonprofits to Fortune Global 500 companies. However, President and CEO Cynthia Kay knows that a job well done is about so much more than just the recognition you might receive afterward.

A visual artist from Grand Rapids and Public Arts Coordinator at Lions and Rabbits Center for the Arts (LRCFA), Jasmine Bruce has made leaps and bounds within the artist community. In 2020, Bruce—who earned a Bachelor of Fine Arts from GVSU and works with mediums like acrylic, oil and digital painting—led hundreds of artists in the Windows GR project, which spoke on social injustice through art. In her role with LRCFA, Bruce has led various public art projects like After Dark, Women's Way and more.

Personally and professionally, Sonja Forte takes pride in being someone others can count on; a person who actively and fully shows up for other people. As Executive Director of Baxter Community Center, Forte puts these attributes into practice daily, leading a team that offers services to neighbors and spaces where the community can come together to feel not only cared for, but wholeheartedly welcomed.

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