Recent Career Articles

Explore what success in the workplace means to you.

Navigating the world of social media is overwhelming, in and of itself. But looking at it for what it is really helps. Social media is simply the development of a community. Taking the right measures to maximize results in each channel is key to every business.

Produce Multi-Use Content Authentic content gains attention and gains trust, but be sure to write it with the intent of repurposing it throughout all of your channels—websites, blog posts, Facebook, Twitter, Pinterest, etc.

Make it Count You get out of social media what you put into it, so be sure you have the time to make each channel successful. Once you know how much time you have to dedicate to it, you can determine where to put your efforts.

Reach is What Counts Don't get too caught up in the number of fans you have, but look at the total reach your fan base using analytics. Quite often, quality is more important than quantity.

Integrate your Messaging Don’t put all your eggs into one basket. Many suppliers are using video or social posting on Facebook, but failing to integrate everything together. Use all channels as a means to expand your social reach.

Brand Consistency Be sure that every social channel you use has the same look/feel and is consistent with your brand. Too often suppliers sign up to use a social channel but don't take the time to cultivate the visual component, which is equally important from a branding perspective.

Interact with Your Friends and Followers Think of this like having a conversation with someone. You wouldn't just make a comment and walk away. Social media works the same way. Try discussing topics through your social channels.

Big brands and little brands work really hard clarify their message, and what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market; who they want to emulate or personify as a brand.

For a few months I spoke about buying a new car. When the idea first struck I experienced excitement; yet, I spent zero time actually shopping. I justified and rationalized keeping my current car and even repairing the exhaust system. Until, suddenly, it died. The mechanic informed me my starter belt was busted and the repairs would total approximately $500 dollars. This game-changing news resulted in the purchase of an automobile within twenty-four hours.  

Stocks have soared this year, but job growth has been slow, hamstrung by modest economic growth. The election is close, and there is a lot of uncertainty about future economic policies. The long-term trends remain positive despite many short-term concerns that could trigger more volatile markets. As a result, it's a good time to consider bracing your portfolio by improving its diversification and making sure the mix of investments is aligned with your long-term financial goals.

We can collect buying habits of our customer, create customer profiles, and understand our target demographic to know WHO our customer is… but do we really know WHAT our customers want? It’s more than just the product or service we offer. No matter what industry, customers want us to provide not only great products, but they want us to be the type of person they can trust to get the job done.

Here are the seven things they want to see in you:

More stories you'll love