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When was the last time you took a mental dump? For me, it was Friday, and what a relief it was. You’re probably thinking TMI, right? A mental dump has nothing to do with the restroom, rather, how we handle the information that’s going on in our head.

Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as media outlets. According to PRWeb, the releases are "optimized for search and hugely shareable via social media, online news releases help you boost rankings, increase traffic and bring in better leads." Use online news releases for these reasons:

Staying organized goes hand-in-hand with reduced levels of stress and higher productivity, and the best part is, it can save you money. Going through that stack of papers on the hallway table or on the corner of your kitchen island will yield a cleaner house, and maybe even a little cash. Finding unused gift cards and checks that have yet to be cashed is even better than searching the couch cushions for loose change. Organization may save you money in the long run as well:

Pinterest is the new social media kid on the block, but with its 10 million active monthly users, it isn't something business owners should wait to use if they want to watch sales grow. Many companies are already using Pinterest to drive traffic to their websites or raise awareness of company offerings. The image-sharing site is worth a thousand words, or a thousand plus page views when used correctly.

Treat others as you want to be treated is the Golden Rule of customer service, right? In a day and age where service is clearly lacking, the Golden Rule is hard to find, let alone define. Wikipedia defines customer service as “a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.”
Delivering good customer service is meeting the basic expectation of the customer. Delivering great customer service is exceeding the customer’s expectations. It’s the WOW! It’s that experience that people remember, that instills trust, and gets that customer to come back time and time again. Great customer service builds loyal customers and that can make a significant impact on your bottom line.  “A 5 percent improvement in customer retention rates will yield between a 20-100 percent increase in profits across a wide range of industries.” (Reichheld , Fred. The Loyalty Effect).

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