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What was originally a school project turned into an opportunity of a lifetime for Kelly LeCoy. Kelly went to study business marketing at Calvin College, where a business plan she came up with for local business turned into one of her best ideas. After turning in her project, Kelly received an e-mail from her professor, asking her to enter the plan into two upcoming competitions. She won them both. And she began her journey to making her once school project into an actual business.

Quick to sell out and sure to entertain, Holland's Girlfriends Weekend is a hit among local ladies and out-of-town BFFs. Coming to the lakeshore this March, it's a weekend full of shopping, primping, cocktailing, and fun. 

Kellie Rowland loves to mix up life—literally. And at the JW Marriott's six.one.six mixology bar, she does much more than take drink orders: She's a beverage artist, and people are starting to notice. Kellie was recently recognized by Experience Grand Rapids with a 2012 Wave award for Nightlife, and it all started with a little creativity.

Back by popular demand, GrandJazzFest is dancing back into town this August. And the lady behind the music couldn't be more excited to double the play time and expose West Michigan to the many genres of jazz. Audrey Sundstrom is gathering bands from Grand Rapids and beyond and calling on music-lovers of all ages to attend the free weekend concert at Rosa Parks Circle, August 17 and 18

Helping the community in everything she does describes Meredith Gremel perfectly. She’s a former owner of her own marketing, communications, and advertising firm. She’s one of the owners of Reds on the River Restaurant, in Rockford. She’s the director of public relations and marketing for Michigan Blood. And her skills have given her the opportunity to affect the community of Grand Rapids in more than one way. 

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