The James Boutique and Salon has shared the company is in the process of unveiling a major rebrand, marking a new chapter with the launch of their flagship location in Uptown Grand Rapids: Roman James.
This new location, at 620 Wealthy Street, had its soft opening in April and plans to celebrate with a grand opening the week of May 11. The Ada and Saugatuck locations will also transform into Roman James in the coming months.
"When I originally launched in 2017, I wanted to create an environment that would make our customers feel truly accepted and seen, and then for our stylists to help them find their authentic style," said James Garnant, Founder and Owner of Roman James. "Whether they were coming in for our salon and spa services or to shop the boutique, my goal was to help them step out with confidence every day."
The boutique offering in Ada was so successful that in 2023, the brand expanded to Saugatuck as a standalone boutique. With continued growth and increasing demand for elevated current trends and fashion-forward style, Garnant saw the need for a standalone location in Grand Rapids and brought Deb Lopez on as a business partner to help with expansion.
"Partnering with Deb has been pivotal to making this all happen," said Garnant. "I'm thrilled about what her wealth of expertise and experiences will mean for our customers."
"Our collections are modern and forward, yet still wearable for everyday life," Lopez said. "Each new store will feature fashion that is as unique as its location, with only the Ada location retaining its salon and spa services."
The new flagship store will continue to offer curated collections of clothing and accessories, and is located at the corner of Wealthy and James Streets, joining the Uptown Business District.
"I'm confident that the women who leave Roman James will walk out with a newfound empowerment in their understanding of their true style," Garnant added. "Our stylists are proud to guide them to the exact clothes and accessories that will make them feel seen, understood and effortlessly put together."
With the rebrand and flagship location set in place, Garnant and Lopez have their sights set on continued expansion and added locations in the near future, including a men's location coming to Ada later this year.
Roman James will celebrate their grand opening the week of May 11 and has announced a partnership with BISSELL Pet Foundation to donate 10% of all profits from their opening weekend from May 15-17.
Courtesy of West Michigan Woman.
Photos courtesy of Roman James.
