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The Story of West Michigan Woman began in August 2002 with the launch of Serendipity Media, a publishing company rooted in the tour and travel sector. As our business grew, so did our passion for creating meaningful connections. This journey eventually led to the launch of West Michigan Woman in 2012, a publication designed to inspire and support professional women in our community.

A decade later, we're proud to have fostered a space where stories of resilience, growth, and achievement are shared. The Brilliance Awards were born from this mission. These awards celebrate the exceptional talent, spirit, and commitment of those who are dedicated to uplifting others and driving positive change. By recognizing women—and men—who elevate our community and excel in their fields, the Brilliance Awards honor the leaders who inspire us to reach higher.

Join us as we continue to celebrate the brilliance within our community.

 

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 View all event photos here

Photos by Arrae Photography | www.arraephotography.com

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From this issue

/2025%20Readers’%20Choice%20Awards
Our lives wouldn’t be what they are without the stellar local establishments found around every corner of West Michigan, from the newly founded to the well-established and everything in between. Those local staples are what the West Michigan Woman Readers' Choice Awards are all about.
/Best%20Gifts%20You%20Can%20Thrift%20on%20a%20Budget
Whether you're hunting for the perfect gift for the holidays, treating yourself in the new year, celebrating a birthday or anniversary, or “just because,” secondhand gifts truly add a budget-friendly personal touch to any occasion.
/Making%20the%20Most%20of%20a%20Snow%20Day:%20Projects,%20Games,%20Activities%20and%20More%20for%20When%20You’re%20Snowed%20In
The notification came through—it’s a snow day! Whether it’s the kids staying home from school or the office making it a remote work day, snow days can be fun. But they can also lead to a bit of boredom and cabin fever, especially if the fam has already been spending a lot of time together. Take a look at some of our fun (and totally doable) ideas for a realistic snow day at home—whether you’ve got the whole day to fill or just a couple hours here and there.
/Strategies%20for%20Preserving%20Sibling%20Harmony%20When%20Caring%20for%20Aging%20Parents
A few years ago, a friend told me how grateful she was for her siblings during their father’s long illness. As they cared for him, they leaned on one another, sharing the load and responsibilities. After he passed away, they made sure their mom felt supported in the months and years that followed.