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The Story of West Michigan Woman began in August 2002 with the launch of Serendipity Media, a publishing company rooted in the tour and travel sector. As our business grew, so did our passion for creating meaningful connections. This journey eventually led to the launch of West Michigan Woman in 2012, a publication designed to inspire and support professional women in our community.

A decade later, we're proud to have fostered a space where stories of resilience, growth, and achievement are shared. The Brilliance Awards were born from this mission. These awards celebrate the exceptional talent, spirit, and commitment of those who are dedicated to uplifting others and driving positive change. By recognizing women—and men—who elevate our community and excel in their fields, the Brilliance Awards honor the leaders who inspire us to reach higher.

Join us as we continue to celebrate the brilliance within our community.

 

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 View all event photos here

Photos by Arrae Photography | www.arraephotography.com

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From this issue

/Cathrine%20Ripley:%20Rejecting%20Limitations,%20Embracing%20Possibilities
Catherine Ripley—a trailblazing entrepreneur, mentor, and advocate for women in technology and business—is the 2025 Brilliance Awards Woman of the Year.
/Backyard%20Bliss:%20Making%20Your%20Outdoor%20Spaces%20Come%20Alive
It's truly West Michigan's time to shine; when the sun is shining, birds are singing, and spending time outdoors is (rightfully so) the only thing many of us want to do. If your outdoor space at home could use some sprucing up in order to make it the sun-drenched place you've always dreamt of, keep reading.
/Drink%20and%20Dine%20Al-Fresco%20at%20These%20Perfect%20Patios%20and%20Rooftops
It's that time of year when being outside is the goal whenever possible. Thankfully, West Michigan has plenty of offerings to fit the bill. When it comes to enjoying some culinary delights and libations, consider indulging at these irresistible outdoor options.
/Legacy%20of%20Brilliance:%20Michelle%20Rabideau,%20CFRE,%20MPA
With over 30 years of philanthropic leadership, Michelle Rabideau, CFRE, MPA, has raised over $125 million for causes in healthcare, education, and women's empowerment.