Owner | Michelle Krick Style
Michelle Krick is the founder of Michelle Krick Style, where she helps women and men in Grand Rapids and beyond elevate their presence through personal style. With more than 30 years in corporate buying, Michelle’s expertise spans both fashion strategy and personal styling. During her corporate career, she reinvented the Meijer women’s apparel division, introducing industry-leading innovations like combining sizes S-3X on the same racks—making shopping easier and more inclusive for customers.
Her journey began at Nordstrom as a personal shopper in college, sparking a lifelong passion for one-on-one styling that eventually brought her full circle to entrepreneurship. Today, Michelle helps individuals build confidence, refine their image, and show up authentically. Through closet edits, personal shopping, and styling, she makes fashion and styling accessible, strategic, and always fun. Her mission is simple: help women and men feel polished, empowered, and unmistakably themselves.
“My advice for someone starting a business is simple: Just start. You won’t have all the answers, and you won’t be able to predict every outcome—and that’s OK. Clarity comes through action. When you take the leap, you quickly begin to see what’s working, what needs refining, and where the real opportunities are. Momentum creates insight.”
