Enhance: Skin • Beauty • Wellness
Amanda Martinez founded Enhance: Skin • Beauty • Wellness after realizing that skin, beauty, and wellness work better together, especially for women who are always on the move. What began as a personal focus on recovery and the consistency it took to show up for herself through running became the foundation for a performance-driven brand designed to support women through training, long days, and everything in-between.
Martinez saw a gap in the market for essentials that could keep up with real life, and products that hydrate, soothe, and strengthen skin through stress, sweat, and busy schedules. Enhance was created to simplify routines while delivering results women can rely on, whether they’re heading to a workout, a meeting, or winding down at the end of the day.
Today, Enhance continues to grow as a brand rooted in momentum and resilience, encouraging women to care for themselves with the same discipline they bring to their everyday lives.
Visit enhancesbw.com.
As seen in the Spring 2026 issue of West Michigan Woman.
Photo courtesy of Arrae Photography.
