Virtual 15th Annual ‘Couture for a Cure’ Brings High Fashion Right to Your Home

Engage with the West Michigan Woman Community!

Get ready for the social (distanced) event of the year! The 15th annual Couture for a Cure is going virtual, bringing a high-fashion event right to your home on Thursday, October 8, 2020.

This special evening will feature a fashion presentation by Leigh's, on-trend looks and new products from Artistry™ and a virtual appearance by designer Byron Lars, along with an exclusive look at his Fall 2020 collection.

Byron Lars founded Byron Lars Beauty Mark, a designer womenswear collection based in New York City, as an extension of his vision to create clothing that is beautiful, accessible and impeccably tailored. Lars is known for creating collections inspired by twisting traditional womenswear silhouettes and distorting traditional menswear tailoring, then combining multiple fabrics and trims to create an effortlessly cohesive look.

Upon the debut of his first bespoke collection, Lars was named the Women's Wear Daily "Rookie of the Year" and was awarded the Pratt Institute Fashion Visionary Award in 2014. That same year, he participated in the Black Dress Exhibit at the FIT Museum and was included again in 2019. In 2020, Lars is set to be honored with the Shine Award, presented by the mayor of Oakland, California. Byron Lars Beauty Mark is sold in luxury boutiques worldwide.

The best part of Couture for a Cure? One hundred percent of proceeds benefit biomedical research and K–12 and graduate education at the Institute.

"Going virtual has allowed us to reimagine Couture while maintaining its status as West Michigan's premier fashion event," said Carol Van Andel, executive director of the David and Carol Van Andel Family Foundation. "VAI, Leigh's, Artistry and our featured designer, Byron Lars, are excited to bring a high-quality experience right to the homes of our guests."

In addition to amazing fashion, Couture for a Cure will include a virtual silent auction with fabulous items up for bid. Sumptuous food and beverage packages also are available for event sponsors. DJ Adrian Butler, who will be taking requests, will be on hand to provide the night's music.

The event begins at 6:30 p.m. and tickets are available at Van Andel Institute. Dress up—or don't!

Courtesy of Van Andel Institute.


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