October is Breast Cancer Awareness Month, and chances are you or someone you know has been touched by this disease.
According to breastcancer.org, approximately 1 in 8 women (13%) in the U.S. will develop invasive breast cancer at some point in their life. Knowing its prevalence, we're sharing some prevention tips and information you should know.
MISCONCEPTIONS
One of the biggest misconceptions women still have about breast cancer, according to Margaret Brown, DHA, RN, Senior Director of Care Management for Priority Health, is that only those with a family history are at risk, when in fact, many breast cancer cases occur in women without any family connection.
"Some also believe that a lump is the only sign, but symptoms can include changes in breast shape, skin texture or nipple discharge," Brown said, noting that younger women sometimes think breast cancer is only a concern for older adults, but it can affect anyone. "The good news is that awareness and education are improving outcomes every year. It's important for all women to stay informed and take charge of their breast health."
CURRENT RECOMMENDATIONS
The American Cancer Society (ACS) and the U.S. Preventive Services Task Force (USPSTF) currently recommend that women begin screening mammograms at age 40.
"Those with a family history or genetic risk factors may need to start even earlier and could benefit from additional screening methods," Brown shared, emphasizing the importance of discussing your own personal risk with your doctor to tailor a screening plan that's right for you. "Regular screenings are the most effective way to catch breast cancer early, when it's most treatable. According to the American Cancer Society, early detection has helped reduce breast cancer mortality rates significantly."
While mammograms remain the gold standard for breast cancer screening, Brown notes additional tools that are effective.
"Breast MRI and ultrasound can be valuable for women with dense breast tissue or higher risk factors," she said. "Self-exams and being aware of any changes are still important but shouldn't replace regular screenings. Discuss your options with your doctor to ensure you get the most appropriate care for your needs."
WHAT ABOUT GENETIC TESTING?
You may have been hearing more about genetic testing in recent years, as it's a tool that can identify mutations such as BRCA1 and BRCA2 (which significantly elevate breast cancer risk). Brown notes how this type of testing is becoming increasingly accessible.
"If you have a family history of breast, ovarian or related cancers, consider talking with your provider about testing," she shared. "Knowing your genetic status can help personalize your screening and prevention strategies. The National Cancer Institute estimates that about 5-10% of breast cancers are linked to inherited gene mutations. Remember, genetic counseling is key to understanding what your results mean for you and your family."
ADVANCES IN TREATMENT
In the last decade, Brown says that advances in breast cancer treatment have made a remarkable difference in survival rates and quality of life for those living with the disease.
"These include targeted therapies, immunotherapies and less invasive surgical options," Brown shared.
It's encouraging to learn that because of this, many women now have more choices that are tailored to their specific cancer type, resulting in fewer side effects and faster recovery.
"Survival rates continue to improve, with the American Cancer Society reporting five-year relative survival rates near 90% for early-stage breast cancers," Brown said. "Support services and resources have also expanded, helping women thrive beyond treatment."
RESOURCES FOR RELIABLE INFORMATION
In an age when misinformation runs rampant, Brown shared some resources for reliable, factual, up-to-date, and science-based information to support patients and their loved ones:
- The American Cancer Society (cancer.org)
- National Breast Cancer Foundation (nationalbreastcancer.org)
- Susan G. Komen (komen.org)
- National Comprehensive Cancer Network (nccn.org)
"Additionally, local health departments and hospital systems often offer educational seminars and support groups," Brown added. "At Priority Health, we help members navigate their benefits and provide access to personalized care management. Connecting with others through survivor stories or online communities can also be empowering. Always make sure your sources are reputable and evidence based."
REMEMBER: EARLY DETECTION SAVES LIVES
This month and beyond, Brown encourages people to prioritize early detection, as it saves lives.
"Prioritizing your breast health through regular screenings and being aware of changes can make a real difference," she said. "Education is critical, and taking action is power—don't hesitate to ask questions or seek support. Every woman deserves to feel empowered and informed about her health. Let's encourage each other to make breast health a routine part of self-care."
Breast cancer awareness is about more than just pink ribbons, Brown reminded. It's about supporting one another and making informed choices.
"If you're facing uncertainty or need help navigating care, reach out for guidance—you're not alone," she encouraged. "Our team at Priority Health is here to help every step of the way. Remember: taking care of yourself is a gift to you and those who love you. Let's make breast health a priority for life, not just for one month."
Written by Sarah Suydam, Managing Editor for West Michigan Woman.
