Q&A: Natalie Novak of KPS Essentials

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Natalie Novak, Founder and CEO of Grand Rapids-based KPS Essentials, began her journey into the realm of skincare in 1987 after discovering some unfavorable ingredients found in some high-end cosmetics. Through years of research and hands-on experience as a certified aesthetician in start-up day spas and physician-led spas, Novak developed a line of skincare that she says is not only effective but also safe for your skin. We sat down with her to learn more!

Please share some background on KPS Essentials and how it came to be!

KPS Essentials is a revolutionary skincare brand founded by myself and Ron Webb. The brand was born out of our shared passion for creating pure, organic skincare products that are both effective and safe for the skin. As a certified aesthetician and master gardener, I've dedicated myself to uncovering the truth about the harsh chemicals in high-end cosmetics after a devastating earthquake exposed their presence in 1987.

Ron, a former aerospace engineer at The Boeing Company, leveraged his expertise in aerospace, plant-drug research, and physiology to develop products to heal a severe skin injury on his mother's horse. His innovative spirit, combined with my mastery of organics, soil nutrients and industry knowledge, resulted in the creation of KPS Essentials. Together, KPS Essentials promises truly transformative results for our customers, leveraging the unique combination of mine and Ron's knowledge and expertise.

Why have you chosen to keep KPS Essentials based locally in Grand Rapids?

Grand Rapids is a thriving city that is known for its low cost of living, business-friendly environment, and supportive community. This made it the perfect location for me to bring the KPS Essentials vision to life and build the brand.

As we enjoy the warmer weather this spring and into summer, what skin concerns should women be paying attention to right now?

To keep their skin healthy and glowing, women should pay attention to:

Sun Damage: Increased sun exposure during spring and summer can lead to sunburn and long-term damage to the skin, such as premature aging, dark spots and skin cancer. It's important to wear a broad-spectrum sunscreen with at least SPF 30 every day to protect your skin.

Two Key Actives: Vitamin C is a potent antioxidant that can help protect the skin against damage caused by harmful free radicals. It can also stimulate collagen production, which helps to keep the skin firm and youthful and can improve the appearance of fine lines and wrinkles. Vitamin A, also known as retinol, is another powerful ingredient that can promote skin cell turnover and rejuvenation. It can also help to unclog pores, reduce the appearance of fine lines and wrinkles, and improve the overall texture and tone of the skin. Our Renū C+ is the perfect addition to your skincare routine.

Dehydration: The warm weather and increased sun exposure can cause skin to become dehydrated, leading to dryness, flakiness and wrinkles. Be sure to drink plenty of water and use a moisturizer to keep skin hydrated.

Breakouts: Humidity and increased sweat production can lead to breakouts and clogged pores, especially in the warmer months. Keep skin clean by washing regularly and using a gentle, non-comedogenic product.

Written by Sarah Suydam, Managing Editor for West Michigan Woman.

This article originally appeared in the Apr/May '23 issue of West Michigan Woman.

 Photo Courtesy of Natalie Novak. 


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