There's no shortage of creativity during this strange time, and Bloom & Grow is no exception. On November 6, 2020, at 7 p.m., the company is hosting "Sustainable Style: A Fundraiser with the Second Hand Stylist" to bring fashion straight to your living room!
Viewers could tune in to shop second-hand outfits—hand-picked by Rachel Garant of Second Hand Stylist—shown off by women in the Bloom & Grow community. In addition to gaining a sustainable and cute new outfit for the season, those who purchase an item from the fashion show will be supporting Bloom & Grow's efforts to build a space for women in recovery.
"We've never held an event like this before," said Abby Nelson, executive director and co-owner, Bloom & Grow. "I think COVID has made everyone come up with creative event ideas."
Nelson has wanted to partner with Garant a while and jumped at the chance when the opportunity arose.
"When we connected and she wanted to both teach a workshop for women in recovery and help us host this super fun event, I was thrilled!" said Nelson, noting the fashion show was an idea from Bloom & Grow marketing assistant, Elena Winger. "Rachel will be curating each outfit for every model and talking about each piece at the event. She will be doing lots of shopping prior to the event, finding all of the perfect pieces!"
Those tuning in to the event will be provided with a link allowing them to purchase any of the items modeled throughout the show.
"We love to have women in our community involved in things like this for a couple different reasons. One: because it's fun and different. How many people do you know that have walked in a fashion show before? Two: it gets them involved in the fundraising process. When they are helping fundraise, they are even more involved in the mission!" Nelson explained.
In addition to the opportunity to admire and purchase some stylish garments, the event is going to include a variety of giveaways from local businesses in the West Michigan community.
"Even if you don't want to purchase clothing, it's worth popping in just for the giveaways," said Nelson. "We would love to have you virtually attend this fun event! We can't wait to see you!"
The fashion show will be streamed on Facebook live for free, with a suggested $10 donation—which could be made at Bloom & Grow.
Written by Sarah Suydam, Staff Writer for West Michigan Woman.
Photo courtesy of Bloom & Grow.