Ever wonder if you have what it takes to run your own business?
"We have seen a rise in female entrepreneurs, with over 15 million female entrepreneurs now in the United States," says Carolin Soldo, success coach and marketing mentor. "As a coach to some of the country's top business women, I have put together what I see as the top three reasons female entrepreneurs have all that it takes to be an entrepreneur."
Businesses are Built on Solid Relationships
"Women have the innate ability and drive to build relationships, which is critical when it comes to marketing, building teams, and working with their clients," says Soldo. "Successful businesses thrive on healthy relationships and healthy relationships thrive on trust. Women naturally aim to cultivate trust and thereby organically grow their business through referrals and winning over potential clients."
Gut Feeling Matters in Business
"Women are emotionally charged and often very in tune with their passions and purpose. They trust their intuition. While men focus on the structure and systems of a business, women have the ability to look inside themselves to find their true calling and purpose," says Soldo. "This purpose and desire to follow their calling is what drives them to overcome challenges and struggles, which any entrepreneur faces in business. These experiences lead to greater persistence and the foundation of a 'no matter what' kind of attitude. Trusting their intuition also allows women to make decisions faster and take action."
"Women's natural ability to assume the 'caretaker' role and give selflessly provides them with an edge. In today's society, attracting clients to a business has more to do with giving than promoting and asking the client for money," says Soldo. "Business success is now about showcasing what we have to offer, and providing freely without holding back, which will, in turn, cause our clients to be so much more willing and interested to work with us."
Carolin Soldo is an online business and marketing coach with an MBA and a background of over 10 years in a high-powered corporate marketing career. Her mission is to help passion-based women entrepreneurs build their dream business and live a free and abundant lifestyle doing what they love, while making a difference in the world. Based on her own success story as an online health and fitness coach, she teaches business building, brand-identity, and online marketing strategy in her signature program From Passion to Profits™.