Sell Like an Olympian!

Engage with the West Michigan Woman Community!

Have you ever wondered what type of commitment it takes to become an Olympic athlete? Being the best athlete has never been something I aspired to be, but being the best I can be as an employer and team member is something I strive for. Olympic athletes share three common traits. These same traits can be applied to all facets of life including sales and management.

Plan – Athletes create a plan of where they want to be not just one year, but up to several years in advance. How far in advance are you planning for your sales cycle or your career? You can never start planning too far in advance. Create the plan and work it. You may have to adjust along the way, but if you know where you want to end up, you can work the plan and get there.

Seek Assistance - Olympic athletes typically have more than one coach helping them train. They have trainers for their mental, physical, and nutritional health. Maximizing mind, body, and soul can improve overall results and at the Olympics the difference between the gold and the bronze and be a fraction of a second/point. So, how many people do you look to for guidance?

Visualization – If you see it, you can achieve it. While this statement is so true for all we do, it is imperative for Olympians to see their dreams come true to make them a reality. They visualize every step of their event with a positive outcome at the end. How much do you visualize the outcome of your meetings, events, and/or sales in general?

It's not just that most Olympians are born with a certain set of physiological gifts, although that's a big part of it. It's also their commitment to their sports and, perhaps most important, the way they train. As employees and employers, we can apply the same level of commitment to our work. In doing so, each of us has the opportunity to break our own records. Good luck!

*Read all about former West Michigan Olympian Lisa Brown Miller here!

Written by: Kasie Smith, president and publisher of West Michigan Woman magazine.

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