Social media has resulted in some of the most used sites on the Internet by young and older people. And no matter which industry you work for, the best way to stay on top of your game and attract the most attention to your program, service, or destination is to become an active member on social sites like Facebook, Twitter, Pinterest, and Instagram, for starters.
Currently, Serendipity Media is working on developing our own social strategy for all of our channels and trying to find our focus. There never seems to be enough time in the day to do all of our work and keep up with social media, which is why we need a social strategy.
Our social strategy starts with two things:
1. Figuring out who our audience is.
2. Figuring out how we are using our values and brand promises to interact and provide relevant content, on our websites and on the social channels.
Recently I attended a marketing meeting about social media and how to make the most of it. The speaker there reminded us that social media is all about building relationships—the MOST important thing to remember.
Another important aspect of being "social" is setting your business up on the channel to be the expert for whatever problem your followers are having. Step up and be the expert they want and need. Otherwise, they'll find someone else.
Above all, your channels must entertain, inspire, start conversations, teach how to do something, and provide relevant information. Having a social strategy and providing small goals such as responding to everyone who comments, or going to other company's profiles and liking and sharing their items three times a month, will give your company the social boost it needs to keep up and in touch with the younger markets.
What is your social strategy? Share with us by commenting below!
Written by: Chelsea Stoskopf, editorial assistant and social media guru at Serendipity Media.
