In early September 2018, Sara Moylan and her Shefit associates had read enough and had enough.
They wanted to address the shaming of and toward women that they see on a daily basis—often via comments made by other women, on the company Facebook page. That's when Moylan, founder and chief creative officer of sports bra innovator Shefit, crafted this video for their Facebook audience.
"It doesn't matter if you are fit or unfit, pregnant or nursing, have implants, are large breasted or small," Moylan said. "The mission behind Shefit is that we want to support all women—regardless of their body type."
"We want women to know your body does not define who you are. You are worthy."
Video republished with the kind permission of Shefit.