The story of West Michigan Woman began in August 2002, with the launch of Serendipity Media, a publishing company rooted in the tour and travel sector. As our business grew, so did our passion for creating meaningful connections. This journey eventually led to the launch of West Michigan Woman in 2012, a publication designed to inspire and support professional women in our community.
A decade later, we're proud to have fostered a space where stories of resilience, growth and achievement are shared at the Brilliance Awards. These awards celebrate the exceptional talent, spirit and commitment of those who are dedicated to uplifting others and driving positive change. It is an honor to recognize the women—and men—who elevate our community and inspire us to reach higher.
Join us as we continue to celebrate the brilliance within our community.
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View all event photos here.
Photos are by Arrae Photography | www.arraephotography.com
"At West Michigan Woman, we felt it was important to create a program that recognizes individuals at all phases of their career. Over the past ten years, we've had the opportunity to celebrate thousands of individuals, and we look forward to all of the stories yet to come."
- Kasie Smith, President and Publisher, Serendipity Media