The Premier Party of Breast Cancer Awareness Month Adds Fourth Charity Partner

Engage with the West Michigan Woman Community!

GRAND RAPIDS, Mich., June 29, 2016—The Van Andel Institute joins the American Cancer Society, Susan G. Komen Michigan, and Gilda’s Club Grand Rapids as a charity partner in West Michigan Woman’s “Wine & Wig” – the premier party in West Michigan of Breast Cancer Awareness Month. Wine & Wig exists to find a cure for breast cancer while also educating the community about the availability of local breast cancer resources.

“Wine & Wig is a charity event that isn’t actually about a charity, it’s about a cause—the cause of finding a cure for breast cancer and supporting local women with research, diagnostic, treatment, and emotional support,” said Kasie Smith, publisher of West Michigan Woman magazine. “Bringing together these four charities will allow us to have a strong, holistic impact on women’s breast health.”

2016 marks the fourth year for Wine & Wig. The event is a perennial favorite that combines a light hearted, fun filled night of camaraderie with fundraising for a serious cause. Attendees enjoy food, wine, and auctions all while wearing wigs as a sign of solidarity with women coping with breast cancer or a cancer treatment that causes hair loss.

No other event brings these charities together—making Wine & Wig the perfect and only opportunity to draw attention to all the local breast cancer organizations and resources in one place.

Visit the Wine & Wig website for more information and tickets www.wineandwig.com.

Sponsorships are available by contacting Marie at [email protected] or (616) 458-8371.


West Michigan Woman Magazine is dedicated to local, professional, and influential women in the Greater Grand Rapids, Holland, and Muskegon communities. The free print magazine, available only by subscription, is published and mailed bimonthly by Serendipity Media, LLC.

Serendipity Media, LLC was founded as a traditional publishing company. Our second-stage was recently ignited due to a changing market landscape. With the addition of digital news platforms and social media we adapted. Serendipity Media is now a full-service media company and marketing communications firm. We produce six magazines, five eNewsletters, three custom publications, six websites, and offer a full menu of design and marketing services.

Media Contact:
Lisa Young
[email protected]
(616) 458-8371

Ready to get involved?
Wine & Wig can't be successful without the support of our community. We would love to add you to our list of sponsors, volunteers and ambassadors. Find out how.