Susan Negen

WhizBang! Retail Training
Mentor

Susan Negen has helped thousands of independent retailers from Michigan and beyond reach their potential through WhizBang! Retail Training. Getting her start as a senior executive for retail giants like Bloomingdale’s, Macy’s, and Lord and Taylor, Susan brought her skills to her husband Bob’s company, which she helped grow into a multi-store, multi-million-dollar business. After selling the company in 1999, Susan and Bob founded WhizBang! Retail Training, which helps thousands of store owners grow their businesses through online courses, programs, and live events like the Retail Success Summit held annually in Grand Rapids. Susan’s “givers get” philosophy drives her impact in the retail community and empowers women to run the business of their dreams. Susan also works with organizations like the International P.E.O. Sisterhood, The People Center, and the Spring Lake Schools Foundation.

Susan says, “That’s what drives me; the knowledge that these women are out there, working really hard, giving a valiant effort, doing their best, and they need help. They need to know what I can teach them. I can make their businesses stronger and their lives better—so I must.”