Alma Ross

Koop & Burr Insurance
Tenacity

Alma Ross is a professional and author who has dedicated her career to serving her clients and empowering the Latina community. Born in Morelia, Michoacan, Mexico, Alma immigrated to the U.S. at 14 without knowing English and recently became U.S. citizen. A single mother of four children, including one adopted at a young age, Alma is committed to inspiring and empowering other Hispanic women, mentoring, and sharing her testimony as a public speaker. As a Personal Lines Account Executive at Koop and Burr Insurance, Alma strives to simplify insurance and help make her clients more knowledgeable. She became an advocate for life insurance after her husband’s death made her the only financial provider for her family. Her book, “Unbreakable Woman,” encourages the Latina community to embrace their pain and turn it into strength.

Alma says, “I believe that my ability to adapt and stay focused on my goals has been key to my success. Even when faced with seemingly insurmountable obstacles, I always try to find a way forward, knowing that giving up is not an option.”