Agency Operations Director, Leverage Marketing

Sam Rutherford is a passionate advocate for women, marginalized communities, and small businesses in West Michigan. As a marketing professional, she believes in elevating brands without stripping away what makes them unique. Her greatest achievement is helping local companies craft authentic marketing strategies that preserve their distinct identities while still standing out. Sam applies the same philosophy to her advocacy. Whether supporting women running for office or amplifying diverse voices, she ensures their message is powerful and true to who they are.

Sam rejects the idea that success requires conformity and helps clients embrace what sets them apart. She actively invests in her community through charitable giving, advocacy, and engaging in meaningful conversations that drive change. To Sam, true progress happens when people show up—whether in business, politics, or everyday life—to build a stronger, more inclusive West Michigan.

Sam shares, “Everyone deserves a seat at the table; the new hire fresh out of college, the janitor, the CEO. When leadership is built on exclusivity, we all lose. I want to ensure the spaces I lead are inclusive, diverse, and welcoming of different backgrounds and experiences. The best ideas come from collaboration. The more perspectives we include, the better our work and world will be.”