Owner and Founder, Profile Salon & Spa, Beautiful You by Profile

Pam Westers is Founder and Executive Director of Beautiful You by Profile, a 501c3 nonprofit organization founded in 2014 whose mission is to help women and girls undergoing cancer treatment look and feel beautiful, provide a community of support, share resource awareness and engage with their ongoing wellness. Pam’s belief, vision, and commitment to empowering women and girls through beauty and wellness is at the heart of Beautiful You’s mission, and her leadership continues to guide the organization’s impactful work, which extends to providing complimentary salon services, wigs and head coverings to over 500 clients annually.

A 40-year salon industry veteran and Owner of Profile Salon, Pam is passionate about the power of collaborative partnerships, leading to Beautiful You boutiques being located in several area hospitals and cancer facilities. Her dedication ensures that Beautiful You by Profile remains a place where women can come to feel cared for, supported and beautiful. 

She says, “Experiencing the growth of Beautiful You and sharing our mission with attendees reaffirms the importance of our role in cancer care. While healthcare provides life-saving treatments and protocols, we are part of an ecosystem that nurtures healing for the whole person—mind, body, and spirit. At a time when the heart needs it most, the healing we offer is what defines my purpose.”