Crossroads Eldercare Options
Brilliant Tenacity

In 2012, as a single parent, Elizabeth Eardley started her company after resigning from a national corporation that no longer aligned with her values. This year, Elizabeth is celebrating Crossroads Eldercare Option’s 10-year anniversary. Crossroads is a small company of only 5 women, but they are mighty, having assisted over 1,200 families this year alone. Elizabeth’s team of advisors consult with and provide guidance and referrals for eldercare options in the West Michigan community, all at no cost. In the last decade, they have helped over 10,000 people. Families are often confused and stressed as they navigate the senior care maze for their loved ones, and Crossroads offers support, education and information during this difficult time. When asked about her tenacious spirit, Elizabeth said, “I [have] learned that you could accomplish your dreams one step at a time if you just persevere.”