by Kelsea Rounds | Jul 10, 2012 | Career
A prospective customer says, “Tell me about your firm. What’s different or special about you?”Even the best sales people seem to choke up when they are asked this question. Usually, they spout a bunch of unconvincing statistics, talk about all their offices around the...
by Kelsea Rounds | Jul 3, 2012 | Financial
Setting financial goals for your family can feel like an overwhelming, and frankly scary, undertaking. Worse, though, is ignoring that monster in the closet until it’s too late to make a plan for your child’s education or your own retirement. So, you fall in love, get...
by Kelsea Rounds | Jun 26, 2012 | Career
When was the last time you took a look at what really makes you stand out from your competition? Is there any difference at all, or are you competing on price alone? If you are different, what are those unique offerings you provide? For some, the answer to this...
by Kelsea Rounds | Jun 18, 2012 | Career
Women respond enthusiastically to products and services that are tailored to them. They also love to share the news of a specific woman-geared product with their friends. Why? Women today are empowered by connecting with other like-minded women, and marketers today...
by Kelsea Rounds | Jun 11, 2012 | Career
Boosting media attention is all a matter of timing and does not have as much to do with the quality of a press release. When putting together a marketing campaign in hopes of media coverage, consider the needs of the editors who are the only ones standing between you...
