Everything is Awesome – Not

Everything is Awesome – Not

I read an article a few weeks ago that said, “We compare 100 percent of our own life to the best 5 percent of everyone else’s.” It struck a cord, because I think we all forget about that other 95 percent too often. How many times have you heard,...
Can We Just Be Friends

Can We Just Be Friends

The field of direct sales or direct marketing has taken off like wildfire. We all want our friends to be successful, to thrive in their chosen careers and to financially support their families. But when those careers come knocking on our virtual doorstep, a once...
Navigating the Social Media Cocktail Party

Navigating the Social Media Cocktail Party

In his best-selling 2007 book The New Rules of Marketing & PR, David Meerman Scott likens social media to a cocktail party. If you’re just going to have a good time, that’s one thing. But if you’re going to the cocktail party to network, there...