From the Ground Up

From the Ground Up

Kristy Sherlund is an executive mom, employee, and Caledonia community member. In her role as vice president of product and merchandising at Baudville, she helps managers to connect with their employees, and she’s learned a little about making connections...
Living the Dream

Living the Dream

As the president at The Watermark Center in Muskegon, Sarah Rooks does everything from taking out the garbage to making multimillion dollar decisions, like one of the company’s first projects–breaking ground on a million square foot urban development...

Above and Beyond Status Quo

Kristin Britt bucks tradition and paves her own way with sheer will power. She never cowered away from adversity, and seems to thrive in situations that have pulled her in as many directions as there are days on the calendar. Kristin grew up in Muskegon, moved to...
Her Cup Runneth Over

Her Cup Runneth Over

Heidi VanderWal is “one of those full time girls,” she says, but when she goes to work, it’s on her own terms. As a Silpada Director, Heidi puts to use her love for selling things that sparkle, but for someone who has no background in sales, she...
From the Ground Up: Building Stronger Communities

From the Ground Up: Building Stronger Communities

Diana Sieger has captained the ship of the Grand Rapids Community Foundation since 1987. Since then, the organization has grown in assets from $35 million to $260 million, and with Diana at the helm, citizens of Kent County and beyond are reaping the benefits of her...