Hometown Black Friday: Go Local, Not Loco

Hometown Black Friday: Go Local, Not Loco

Here’s a fun way to gear up for Black Friday: food and favorite store pairings! Set aside the cheese and wine (or turkey and stuffing) pairings, and match up a great local restaurant with a nearby specialty store in the neighborhood—so you can shop until you are...
Meijer Style: Shop Smart

Meijer Style: Shop Smart

When West Michigan Woman heard Meijer was upping its fashion game, we were intrigued. When we heard this included everything from wardrobe basics to night-out pieces and accessories, we wanted to know more. Who could wear Meijer fashions? Anyone. Who’s the...
Trends and Transitions

Trends and Transitions

What’s that old saying? “In-between weather, never looked better.” OK. Maybe I made that one up. But it might catch on, especially after you follow these simple tips to transition your wardrobe from comfortable fall days to almost-there winter...
Boutiques by the Bridge

Boutiques by the Bridge

The shopping scene in Ada might surprise you. From clothing, to paper products, to pottery, it’s a charming little area that needs to be on your radar. Bring some friends, or go it solo—but when you stop in, tell them West Michigan Woman sent you. VILLAGE KIDS...
Fall’s Smartest Buys

Fall’s Smartest Buys

Your favorite outfits of the season are just a step away, inside Sparrow Boutique in Muskegon. Owner Kristi Kettler talks trade show finds and what you’ll want to start looking for. “I’m seeing a ton of chunky sweaters,” said Kettler....