by Kelsea Rounds | Jan 24, 2018 | Career
In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen. This significant shift has been a long time coming....
by Kelsea Rounds | Nov 9, 2016 | Career
For many business professionals, creating a holiday card that is seasonably significant, is politically correct, aligns with corporate brand standards, and is professional and personable can make the most cheerful cherub feel like their heart is two sizes too small....
by Kelsea Rounds | Jul 15, 2015 | Career
Ever wonder if you have what it takes to run your own business? “We have seen a rise in female entrepreneurs, with over 15 million female entrepreneurs now in the United States,” says Carolin Soldo, success coach and marketing mentor. “As a coach to...
by Kelsea Rounds | Nov 12, 2014 | Career
Join Grand Rapids Area Professionals for Excellence to learn about the junction between digital and physical marketing, and new trends in wearable technology and other gadgets that may benefit your business. Kurt Nahikian, business designer at CQL, one of West...
by Kelsea Rounds | Jan 17, 2014 | Blog
Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it...
