Recent Style & Beauty Articles

Fitness Meets Athleisure

Fitness Meets Athleisure

What a great trend we are watching explode right now! What's so interesting about it? It's not a trend. It has become a way of life. There are more and more people embracing the casual aspect of dressing. What I love is the mixture of athleisure and everyday clothes...

A Glasses Guide: Five Questions for Rose Denney

A Glasses Guide: Five Questions for Rose Denney

Rose Denney, Certified Optician and Office Manager at Rx Optical in Grandville, might well be considered a personal stylist when it comes to glasses. Her training and education combine both the medical and fashion sides of frames to ensure you feel your most...

Beauty Beat: Lizzie Williams

Beauty Beat: Lizzie Williams

Marketing Insights & Communications Specialist, OST What five beauty products couldn't you live without? When do you splurge—and what comes from the drugstore? Bold lashes are all the rage these days, so I'll probably be on an island with this stance ... I almost...

Style x 3

Style x 3

When time is at a premium, don't let your style suffer. West Michigan Woman asked these local stylists: Why do we need you? Kherington McFarland | Currently Kherington | currentlykherington.com This stylish lady loves classics with a twist—and her services can...

The Beauty in Family

The Beauty in Family

Is bonding over blush a thing? Just remember every bathroom makeup touch-up with your friends and it becomes clear. When it comes to the topic of makeup and young girls, Jenna Rice, owner and lead makeup artist of About Face, knows where to start. "It's important for...

The New Page and Chapter Begin

The New Page and Chapter Begin

With the new year came all of the recommended diets, restrictions and pressure to transform into a more perfect version of ourselves. Women who were already overwhelmed and burned out from the holidays were now bombarded by all of the appearance have-tos our culture...

Beauty Beat: Karen Scarpino

Beauty Beat: Karen Scarpino

KAREN SCARPINOPRESIDENT AND OWNER, PROMOTIONAL IMPACT AND GREEN GIFTZ WHAT FIVE BEAUTY PRODUCTS COULDN'T YOU LIVE WITHOUT—AND WHY DO YOU LOVE THEM? CLINIQUE BRUSH-ON CREAM LINER. It glides on easily and it stays on all day. You'll need to buy a full-size brush...

All the Things! Lay It On Me!

All the Things! Lay It On Me!

Let's add Layering Genius to your list of fashion accomplishments. Crista Winteringham, owner of The Brass Anchor Co. in Saugatuck, offers advice for getting your credentials and wearing more of your closet at once. Build an arsenal of great layering pieces: Stockpile...

Simple Beauty for You and Your Home

Simple Beauty for You and Your Home

The founders and owners of your new go-to lifestyle shopping site have business cards that read fashion zealot (for the clothes) and home girl (literally procuring stuff for your home). We love them for that, right there ... Cloth + Cabin is an online shop featuring...

Get Ready with Me: Gala Season

Get Ready with Me: Gala Season

Urban You Beauty Bar and Medical Spa takes us through gala season prep to achieve stunning skin and hair. There are several services and a timeline for each treatment so have fun selecting a gown and make an appointment for one, two or a few procedures, all in one...