Recent Style & Beauty Articles

Beauty Beat: Stephanie McNamara

Beauty Beat: Stephanie McNamara

Personal Stylist | Carlisle Consultant | Closet Surgery Expert | Style Guru What are your top five beauty tips? 1. Dress for yourself first. Find your personal style and go with it. Be true to yourself. Confidence becomes you.2. Accessorize for sizzle and style. A...

Let’s Talk Shoes!

Let’s Talk Shoes!

Shoes fit for your dream closet. Imagined style is important, too. Take a look at these local selections that scream influencer or woman with crazy-good taste! Here's a refresher course in how lovable strappy sandals can be. Lavender & Lace in Lowell takes cute up...

Dress How You Feel—At Any Age.

Dress How You Feel—At Any Age.

As women mature, we're constantly told to correspond certain things in our lives with our age. Behavior, our accomplishments—the list goes on and on and on. It's time to throw that idea ALL the way into the bin, especially when it comes to your personal style. Fashion...

Beauty Beat: Latesha Lipscomb, J.D.

Beauty Beat: Latesha Lipscomb, J.D.

Brainiac | Creative Genius | Purveyor of Cool | WOTV4 Women Beauty Expert | I Got Face Cosmetic Concierge What are your top five beauty tips? 1. Be sure to use a good primer to prep the skin before using makeup.2. Try everything! I never met a lipstick I didn't like....

Gone to the Beach(town)

Gone to the Beach(town)

Get up to speed on the next Gina's Boutique takeover. If you're a fan of Gina's Boutique in Grand Rapids, there's reason to celebrate—and another location to shop. While owner Gina Van Timmeren was in the market for a second location, it wasn't until she stumbled upon...

Surprises for Outdoor Fun in the Haus!

Surprises for Outdoor Fun in the Haus!

Summer means spending lots of time outdoors. If you're looking to make the most out of your adventures under the stars and sun, Bill & Paul's Sporthaus has the equipment you need. Some of it might surprise you! Regular hikers, campers and paddlers already know...

Summer Hair Care

Summer Hair Care

Summertime in West Michigan means more time spent outdoors and in the water—but what does that mean for our hair? We all know exposure to the elements and hard minerals can be detrimental to the health of our hair. Check out these helpful tips from our friends at...

From the Lake to the Lanai

From the Lake to the Lanai

Summertime and the livin' is easy, right? Let your wardrobe follow suit! These relaxed, casual items are ready to be switched up at a moment's notice—easy, breezy pieces with a no-worries attitude. Now, where's that cabana boy? A.K. Rikk'sThis scarf-printed,...

Beauty Beat: Kim Bode

Beauty Beat: Kim Bode

Kim BodeOwner | 8THIRTYFOUR Integrated Communications What are your top five beauty tips?These are deep. Are you sure you're ready? Don't overthink it: Life is short. Wrinkles are natural. No one is judging you for them. Aging is going to happen. So is weight gain....

Swimsuit Central

Swimsuit Central

Get ready for those swimsuit selfies with styles that have you excited to bare all—or most—of it. If you ask Carrie Papke, owner of To & Fro Activewear in Ada, swimwear is a natural progression from the workout and athleisure clothing that the shop carries. "We...