Recent Career Articles
The CEO of a major bank once said, “When you have a customer crisis, there is rarely an easy solution—the solution actually lies in how rapidly, energetically, and sincerely you respond to their complaint. The quality of your response is the solution.” "Just as surely...
If you can afford to have your brand new warehouse built from the ground up, who are you going to hire to build it? The intelligent answer is simple: a reputable building contractor with happy clients and lots of experience, right? Why on earth would you invest your...
A prospective customer says, “Tell me about your firm. What’s different or special about you?”Even the best sales people seem to choke up when they are asked this question. Usually, they spout a bunch of unconvincing statistics, talk about all their offices around the...
When was the last time you took a look at what really makes you stand out from your competition? Is there any difference at all, or are you competing on price alone? If you are different, what are those unique offerings you provide? For some, the answer to this...
Women respond enthusiastically to products and services that are tailored to them. They also love to share the news of a specific woman-geared product with their friends. Why? Women today are empowered by connecting with other like-minded women, and marketers today...
Boosting media attention is all a matter of timing and does not have as much to do with the quality of a press release. When putting together a marketing campaign in hopes of media coverage, consider the needs of the editors who are the only ones standing between you...
What employees wouldn't give for a few more hours in the day to actually finish all the things they started out to complete. The surprising thing is, there would be enough time to complete tasks if we stopped wasting time on trivial...
When was the last time you took a mental dump? For me, it was Friday, and what a relief it was. You’re probably thinking TMI, right? A mental dump has nothing to do with the restroom, rather, how we handle the information that’s going on in our head. How often do you...
Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as...
Staying organized goes hand-in-hand with reduced levels of stress and higher productivity, and the best part is, it can save you money. Going through that stack of papers on the hallway table or on the corner of your kitchen island will yield a cleaner house, and...