When a crisis situation develops, time is of the essence. There’s a saying: “If you’re not quick, you’re not relevant.” That’s why companies need to have a crisis communication plan in place before a potentially hazardous situation arises. While there’s no such thing...

Good customer service is the foundation of any business. Price reductions and special promotions may bring customers in, but to keep them, show clients you have their best interests at heart. When a client feels the he is being taken care of, he will be happy, and in...

Social marketing earns, not buys attention, so have an opinion, be true to what you say, be of value, be open—above all, be human.As markets become conversations, customer relationships and advertising models are changing for good. Passive consumption becomes active...

Recently, we have been surrounded by much talk regarding women in the workforce. The conversations centered around, becoming a leader, not being categorized negatively by being strong, in-charge, and demanding respect. Some of these topics are very uncomfortable for...

Being a manager and taking a vacation doesn't always mix, but it is possible to pull yourself away from your business to take a much-needed vacation. What's more, a vacation is necessary for hard workers because without work-life balance and perspective that a respite...

The ability to motivate employees is one of the greatest skills an entrepreneur can possess. A lack of cash doesn't have to make it difficult to improve the company morale. With the help of great team leaders, build a culture and create a passionate, hard-working...

If you own or operate a business, chances are you are working with clients on some level. It is very important that you develop long lasting relationships of trust and honesty with people so that you can retain their business and their loyalty. There are a number of...

Leaders, are you looking for a highly effective way to gain support for meeting established goals, creating more autonomy within your organization, saving time, and better controlling your personal destiny? Learn the fine art of "managing up.""Managing up is, in...

Remember when e-mail marketing started, they said, direct mail is going to be a thing of the past. But even now, catalogs, donation requests, credit card offers, and local business promotions still show up in the mailbox. Direct mail is not dead.Now they’re saying...