Recent Style & Beauty Articles

Instant Lift

Instant Lift

We're all trying to conjure up spring. Some of us drag out gardening supplies. Others find ways to spring their wardrobe from the clutches of winter—and that grip is tight. While we remain patient during the gradual warm-up, here are two easy ways I like to break out...

The Design Process

The Design Process

When we mentioned the idea of "remodeling" our logo to a number of different industry experts, without insulting or bluntly stating the facts, we were encouraged to "go for it."From Start to Finish: The Readers Digest Version We decided we were going to remodel our...

Make a Splash!

Make a Splash!

Want to cover the hot spots in swimwear trends? From flirty and feminine to sporty and active, Meijer captures summer's many moods. (1) SPORTY AND ACTIVE. The athleisure trend continues to gain momentum, with styles focusing on fits that intertwine beach, yoga, and...

Fashionably Fit

Fashionably Fit

If you've just penned your New Year's resolutions and more exercise made the list, you'll want to know about the must-have items for a well-rounded exercise wardrobe. When heading to the gym or yoga studio (or working out at home), sport your prAna Roxanne legging...

Haute Holidays

Haute Holidays

With so many holiday parties, you'll need a little something special ... DOWN TO EARTHMeet the classic little black dress with a twist! An embellished and patterned sequined top catches the light and the crowd's attention. Model Kristin Reynolds pairs it with an edgy,...

Create Your Lolë Grand Rapids Holiday Wish List!

Create Your Lolë Grand Rapids Holiday Wish List!

Visit Lolë Grand Rapids, 2213 Wealthy St SE, in the Gaslight Village. Shop the array of lovely women's apparel, footwear, and accessories, and fill out your Wish List. Pass your list on to your loved ones, who can then shop for you between December 1 and 12, enjoying...

Meijer Style: Shop Smart

Meijer Style: Shop Smart

When West Michigan Woman heard Meijer was upping its fashion game, we were intrigued. When we heard this included everything from wardrobe basics to night-out pieces and accessories, we wanted to know more. Who could wear Meijer fashions? Anyone. Who's the target...

Trends and Transitions

Trends and Transitions

What's that old saying? "In-between weather, never looked better." OK. Maybe I made that one up. But it might catch on, especially after you follow these simple tips to transition your wardrobe from comfortable fall days to almost-there winter conditions....

Working with What You Grow

Working with What You Grow

If you don't love your hair, we have suggestions for you. STOP FIGHTING IT.Most hair has texture—curl, often, according to Bottega Salon's Kelly Dailey, who encourages clients to go curly. Scrunch hair with sculpting foam or gel. Coax out beachy waves with a diffuser....

Boutiques by the Bridge

Boutiques by the Bridge

The shopping scene in Ada might surprise you. From clothing, to paper products, to pottery, it's a charming little area that needs to be on your radar. Bring some friends, or go it solo—but when you stop in, tell them West Michigan Woman sent you. VILLAGE KIDS...