Deciding what food or drinks, if any, to serve comes down to the time of day and the mood set by the invitations. For a networking event, Kasie recommends cocktails and hors d'oeuvres as opposed to a sit down dinner. It is harder to network with assigned seating.
If you're planning a more intimate event, use invitations to set the "ambience" of the event, Kasie says. If you mention that the event is "swanky," or "formal," and the time of the event is in the evening, guests will know to dress in cocktail attire. If you use words like "casual," and the event is held in the afternoon or early evening, guests will likely come in business casual attire.
"It's up to who is throwing the party, but it needs to be indicated on the invitation," she says.
Throwing a launch party helps to market your new product or service, but to Kasie, it's more.
"I think a launch party is more about thanking the people who helped create the project. It's an opportunity to celebrate the successes," she says.
You may also want to include prospective advertisers and clients on the guest list, but be selective, especially if you're planning on a budget.
"Sometimes inviting the masses does not make sense. If you invite twenty-five of your top customers and treat them well, you'll get more bang for your buck," she says.
Whether to serve alcohol or hire entertainment for the event also depends on budget and the overall feel of the party. Take these factors into consideration when planning your next launch party or corporate event.
Written by: Erika Fifelski was born and raised in West Michigan, and after a brief stint on the sunrise side, she's home and loving it. Erika enjoys cooking, sewing, vacuuming, and discovering new ways to live sustainably and support local businesses.