When Kasie Smith, President and Publisher of West Michigan Woman, was nominated for the 2016 class of Top Women in Media by Folio Magazine, she walked away thinking, "We need to do this in West Michigan."

Earlier this year, Michigan Women's Foundation announced the expansion of its acclaimed Women's Entrepreneurship Initiative. Based on the success of its Entrepreneur YOU Business Plan and Pitch Competition, held annually in Southeast Michigan since 2012, the Foundation added a West Michigan competition.

If you live near Grand Rapids and have never been to Picnic Pops at Cannonsburg Ski Area, you've probably at least heard of it on the radio, while in the check out lane at D&W, or from your great Aunt Sally.

When your name is mentioned amongst colleagues or business associates, what image do you think comes to mind? If you aren't sure, it might be time to develop your personal brand.